Hey again
I’m a freelance UX & Product Designer in London, crafting digital experiences that make complex things simple and bring a bit of positivity into people’s everyday lives.
LONDON
LONDON
Self-employed
Self-employed
A little bit about me
Hi, I’m Anna, a UX and Product Designer based in London with a background in psychology and a passion for understanding how people think, feel, and interact with technology.
Through collaborations with global teams across cloud, fintech, and commerce industries, I’ve helped design and improve services that make complex systems feel simple, human, and genuinely useful.
Grounded in design thinking, I focus on uncovering the root of a problem and crafting creative yet effective solutions. I thrive in cross-functional teams - working closely with developers, designers, business and marketing teams - to build experiences that align both user needs and business goals. My approach is empathetic, data-informed, and always centered on human experience.
I’m a naturally optimistic and proactive person who believes that positive energy can be reflected in design itself - shaping experiences that inspire trust and joy. I’m drawn to challenges and love projects that push boundaries, both technically and emotionally.
Outside of work, you’ll often find me free diving or climbing. I love being in nature, watching musicals, and collecting LP records of my favorite songs. These moments fuel my creativity and keep me grounded as a designer.
For me, design isn’t just about solving a specific problem, it’s about creating meaningful impact where people, business, and empathy meet.
Experience
PM, Product Designer • 2024 - 2025
I led the end-to-end design and development of GetOrla and GetOrla Counselor apps, managing the entire process from concept to launch.
I created a data-driven UI system tailored for elderly care, enhancing user engagement by over 25%.
Through close collaboration with cross-functional teams, I introduced new features and business strategies that improved operational efficiency by 15%.
By designing and managing both user-facing and counselor-facing platforms, I ensured a consistent and intuitive experience across services.
UX Consultant • 2022 - 2024
I created user-centric digital experiences through user research, wireframes, and collaboration with cross-functional teams. I used design thinking to deliver intuitive and engaging interfaces that met business goals and user needs.
Product Designer • 2022
I managed the design and launch of a B2B SaaS platform serving 20+ interior design firms within two months.
I streamlined user workflows through iterative design and feedback, reducing task completion time by 30%.
By integrating continuous feedback loops, I improved user experience consistency and achieved a 92% client satisfaction rate.
I coordinated between development, business, and design teams to align user needs with company growth objectives.
Skills
UX DESIGN
STRATEGY
DESIGN THINKING
EMPATHY
USER RESEARCH
COLLABORATION
Come and say hi!
A little bit about me
Hi, I’m Anna, a UX and Product Designer based in London with a background in psychology and a passion for understanding how people think, feel, and interact with technology.
Through collaborations with global teams across cloud, fintech, and commerce industries, I’ve helped design and improve services that make complex systems feel simple, human, and genuinely useful.
Grounded in design thinking, I focus on uncovering the root of a problem and crafting creative yet effective solutions. I thrive in cross-functional teams - working closely with developers, designers, business and marketing teams - to build experiences that align both user needs and business goals. My approach is empathetic, data-informed, and always centered on human experience.
I’m a naturally optimistic and proactive person who believes that positive energy can be reflected in design itself - shaping experiences that inspire trust and joy. I’m drawn to challenges and love projects that push boundaries, both technically and emotionally.
Outside of work, you’ll often find me free diving or climbing. I love being in nature, watching musicals, and collecting LP records of my favorite songs. These moments fuel my creativity and keep me grounded as a designer.
For me, design isn’t just about solving a specific problem, it’s about creating meaningful impact where people, business, and empathy meet.
Experience
PM, Product Designer • 2024 - 2025
I led the end-to-end design and development of GetOrla and GetOrla Counselor apps, managing the entire process from concept to launch.
I created a data-driven UI system tailored for elderly care, enhancing user engagement by over 25%.
Through close collaboration with cross-functional teams, I introduced new features and business strategies that improved operational efficiency by 15%.
By designing and managing both user-facing and counselor-facing platforms, I ensured a consistent and intuitive experience across services.
UX Consultant • 2022 - 2024
I created user-centric digital experiences through user research, wireframes, and collaboration with cross-functional teams. I used design thinking to deliver intuitive and engaging interfaces that met business goals and user needs.
Product Designer • 2022
I managed the design and launch of a B2B SaaS platform serving 20+ interior design firms within two months.
I streamlined user workflows through iterative design and feedback, reducing task completion time by 30%.
By integrating continuous feedback loops, I improved user experience consistency and achieved a 92% client satisfaction rate.
I coordinated between development, business, and design teams to align user needs with company growth objectives.
Skills
UX DESIGN
STRATEGY
DESIGN THINKING
EMPATHY
USER RESEARCH
COLLABORATION